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The average marketing/prospecting email open rate is now around 5%. Assume your management wants you to continue this prospecting method, identify some of the downsides

The average marketing/prospecting email open rate is now around 5%. Assume your management wants you to continue this prospecting method, identify some of the downsides of this strategy, and some alternative prospecting methods which may have a better success rate.

(Compare and contrast prospecting methods and management strategies).

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