The Awareness Test

It's easy to miss something that you aren't looking for, and this can have a myriad of applications in business education. The original awareness test features a group of people passing basketballs and asks you to count the passes of one of the groups. This is a fairly easy task, but it masks a person dressed as a bear entering the scene and moonwalking out.

PLEASE WATCH THIS VIDEO:

https://www.youtube.com/watch?v=IGQmdoK_ZfY

Please respond to the following questions.

1. How is the Monkey Business Illusion related to the world of marketing?

2. The reading this week focused on the consumer, do you feel that as marketers we tend to focus on certain aspects while ignoring others and may inadvertently ignore some consumers?

3. As a marketer, what steps would you take to ensure that all consumers are considered?