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The axes of the BCG and GE/McKinsey portfolio planning matrices act as proxies for two key strategic variables: Question 44 options: a. Market share and
The axes of the BCG and GE/McKinsey portfolio planning matrices act as proxies for two key strategic variables: Question 44 options: a. Market share and market growth b. Competitive advantage and mark
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
