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The axes on a perceptual map are sales and profitability. two important product attributes, ranging from high to low on that attribute. market share and
The axes on a perceptual map are sales and profitability. two important product attributes, ranging from high to low on that attribute. market share and market growth rate. product variety and profitability. customer perceptions of the firm's product versus the brand of the firm's principal competitor. 
The axes on a perceptual map are sales and profitability.
two important product attributes, ranging from high to low on that attribute.
market share and market growth rate.
product variety and profitability.
customer perceptions of the firm's product versus the brand of the firm's principal competitor.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
