The Balanced Scoprecard Institute is a great resource for information about implementing the balanced scorecard. The document associated with this discussion is an example of a balanced scorecard for a regional airline. After studying the document, what are the objectives identified for the airline for each perspective? What measures are used for the objectives in the customer perspective? What initiatives are planned to achieve the objective in the learning perspectve? In a sentence or two, describe the linkages in this exmple. Your response should contain at least 100 words, demonstrating that you understand the uses of the balanced scorecard

Regional Airline Balanced Scorecard BALANCED SCORECARD INSTITUTE Mission: Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Vision: Continue building on our unique position -- the only short haul, low-fare, high- frequency, point-to-point carrier in America. Performance Simplified Strategy Map Targets Initiatives Measures Financial Market Value 25% per year. Optimize 20% per year routes Plane Lease Cost planes Revenue Increase Profitability Seat Revenue Standardize Increase 5% per year Lower costs Customer More Customers On-time flights FAA On Time Arrival Rating Customer Ranking No Customers On Ground Time On-Time Departure First in industry 98% Satisfaction % change Quality management Customer loyalty program Lowest Prices Internal