The balanced scorecard uses nonfinancial measures to evaluate organizational performance. Four perspectives form the basis of the balanced scorecard:

Customer
Internal Processes
Innovation/Learning
Financial
From each perspective, information is gathered, referred to as key performance indicators (KPIs), to compare actual amounts to goal amounts. The KPIs are used by management to assess leadership and company performances.

Google "Smith, R. (n.d.). 20 companies using the balanced scorecard (and why)." You will find a list of 20 companies that use the balanced scorecard in their organization:

Select one of the companies or organizations from the list. Review their balanced scorecard sharing your thoughts on how the balanced scorecard benefited the organization. How would you use this information to design a balanced scorecard for a company?