The Bando Sporting Goods Company specializes in making and selling advanced-nutrition backpacking and camping food from recycled used tires. For many years, Bando refused to change its marketing mix strategy for different countries, regardless of many consultants’ recommendations. However, recently Bando Sporting Goods has decided to use the same general international business strategy as most of the other international companies in the world, which would be a(n) __________ strategy.

A. global

B. undifferentiated

C. multinational

D. differentiated

Erutan Products, Inc., is a company specializing in a special whitening toothpaste, called Shite. One of the main ingredients of the toothpaste is seagull droppings from the sidewalks of Helsinki, Finland. The process used to change seagull droppings into this useful product is something that would benefit many people in the world. Erutan wants to disseminate this knowledge to as many people as possible so that everyone can take advantage of it. If Erutan began doing international business because of this desire to benefit people around the world, the most obvious reason would be to

A. extend the product life cycle.

B. enhance economies of scale.

C. counter adverse economic conditions at home.

D. increase revenue.

E. export or import new technology.