The Barcelona Declaration$/$Principles $2\mathrm{.}0$ states that Advertising Value Equivalents $($AVEs$)$ are not the value of communication. Which of the following reasons can NOT justify this statement?

Question $19$ options:

The publics generally assign more trust to earned coverage than to advertisement.

AVEs doesn$$t consider other business impacts a strategic communication campaign can bright to an organization, such as bolstering stakeholder relationship.

Purchasing advertisement has become outdated in today social media era when we all have communication accesses to potentially all publics.