The Bargaining Power of Papa John's buyers is also given a rating of High, due to the number of pizza restaurants to choose from, and the competitive pricing structure between their pizza prices and a competitors pizza price are highly competitive. Pizza buyers are likely to shop where discounts and coupons will reduce the original price making the market more competitive for Papa John's Pizza. A medium rating would be given for Papa John's Pizza for their bargaining power within the supplier relationship because they will have more bargaining leverage due to their purchasing volume, and this would give them monopoly on assurance for fixed lower prices for their food ingredient products. Since Papa J ohn's Pizza mainly depends upon tlreir QC center for supplies tlrey could have their prices affected if they were to experience price hikes from the QC center