The barriers to this industry include the expenses involved in researching to enter and survive in this industry, the

expense involved in production and manufacturing of medicines and medical devices, and most importantly the cost

and effort involved to maintain their manufacturing process as well as to establish their name in the industry. All these

factors hinder the easy entrance of new competitors in this industry. Moreover, Johnson and Johnson has been a part

of the market for decades now and they have maintained their brand name and their customers trust them and are

very loyal to them, so any new entrant in the industry can pose very little threat to the name and business of Johnson

and Johnson. So$,$ the threat of new entrants for Johnson and Johnson is low.