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The base price of the crossover SUV Toyota RAV4 is $40,300. Popular luxury sport utility car the Lexus NX450h+ had a starting price of $58,550.
The base price of the crossover SUV Toyota RAV4 is $40,300. Popular luxury sport utility car the Lexus NX450h+ had a starting price of $58,550. Despite coming from the same automaker, the pricing objective of the Toyota and Lexus brand is different.
a. Discuss five (5) pricing objectives that the organisation pursues.
b. Based on the case, analyse the pricing objective for Toyota.
c. Based on the case, analyse the pricing objectives for Lexus.
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Managerial Accounting
Authors: James Jiambalvo
5th edition
1118078764, 978-1118078761
