The basic Principles of Competitive Advantage are: 1. Create new product or service 2. Enhance product or service 3. Differentiate product or service 4. Lock in customers and buyers 5. Lock in suppliers 6. Raise entry barriers 7. Establish alliances 8. Reduce cost The current job market is very competitive. You have to be at your best in order to get a head start over your competitors (that those graduating in the same time period and those looking for employment in the job market). Choose 2 appropriate principles and describe how you can apply principles to make you more competitive market upon