Question
The Bautista family is planning a large family reunion, including many relatives from overseas who will come for the event. Given the number of people
The Bautista family is planning a large family reunion, including many relatives from overseas who will come for the event. Given the number of people who will be attending, they will need a large venue. In product terms, what is this venue an example of?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
