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The BCN Brand Selling Barcelona Around the World is criticized for high prices for its product portfolio. The company has suffered negative PR owing to

The BCN Brand Selling Barcelona Around the World is criticized for high prices for its product portfolio. The company has suffered negative PR owing to the recall of some of its products which were faulty. Despite engagement with advanced technology, BCN Brand Selling Barcelona Around the World continues to use manual systems internally, which leads to time ineffectiveness (Abratt & Bendixen, 2018). does this weakness match with the case study

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