The below information such as cost,revenue , profitability,time,quality,customer retention, and ceo responsibilities all are decisions criteria and also given information regarding critical threat and critical opportunity we found for our project this project is doing in company named take 5 digital, london ,Ontario, canada So here i need some alternatives for this with explanation ( with reference) Critcal thread and critical opportunity is following 1, Critical Opportunity $Company Growth: Within the next three years, the company hopes to reach a revenue target of $2 million. Though the company's primary focus would be on expanding the commercial segment of the business that offers high production value, the company will sustain other segments to maintain a competitive advantage. The company's critical opportunity is to grow a client base that offers more than $50,000 per year in the commercial segment. The primary focus of our study will be to improve this client base. 2, Critical Threat $Competition: In Canada, the video production industry is fiercely competitive. Take5 Digital's pricing strategy is heavily influenced by the competition, and staying one step ahead of the competition is critical for the company. This increases the pressure on the company to provide high-quality content, excellent customer service, and capital investment. In our study, we will also investigate ways for Take5Digital to improve its competitiveness while maintaining its profitability. Decision criteria are follows 1. Cost The initial investment and any subsequent expenses that may or may not be incurred on a regular basis are referred to as the cost of an alternative. Other options for dealing with critical issues or exploring opportunities should be available to the company. Alternative investments should not be a significant financial burden for the company. Furthermore, the present value of all related expenses must be considered when evaluating an alternative to ensure that the best option is chosen. Cost and ROI must be considered together when making a decision because the option with the lowest cost is not always the best. There may be another option that is slightly more expensive but capable of providing the highest yield. So, net present value needs to be analyzed to evaluate based on cost. 2. Revenue Revenue is a very important criterion for Take5 while evaluating alternatives for its growth. Any plan that will be implemented should contribute to the revenue, to make the company financially strong. This will help in creating an internal source of funds for future investments. Take5 has a target of 2-5 million in revenue in the coming years. Hence an alternative suggested should contribute to this objective. An alternative that is capable of generating revenue is preferred to the one which doesn't impact revenue growth. Profitability Take5 Digital's profitability is a criterion that maps to critical threats and critical opportunities. The competition has a significant impact on the company's pricing strategy. The company's profitability will also be a deciding factor in selling the company in the future. The company has to take into account profitability while choosing an alternative. 3, Time When weighing these options, it is critical to consider the ease of implementation in terms of time. To meet the revenue target of $2 million in the next three years, the company will need to implement the chosen alternative quickly. As a result, it may be advantageous to select a relatively quick-to-implement alternative. Quality The quality of the video production is a key differentiating factor of Take5 Digital. Any alternative should improve the quality of the video or at least maintain the quality of work. It is crucial for the company to consider an alternative where the quality of the video is improved. 4, Customer Retention Take5 Digital's critical opportunity is to increase customer revenue by more than $50,000 per year. Smaller projects may be lost due to a lack of resources to maintain them. It is critical for the company to keep these smaller projects in order to meet the revenue target of $2 million per year. A suggested alternative should improve the company's customer retention. 5, CEO Responsibilities Take5 Digital's CEO, Nick Lavery is the backbone of the business. He is the key director for the majority of the projects of the business. Though the company has a proper delegation of work, during peak times the employees and Nick are overloaded. However, Take5 Digital doesn't have an independent existence from Nick. Therefore, it is crucial for the business to have consideration of a succession plan in the absence of Nick. A suggested alternative should reduce the workload of the CEO