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the benefits buyers from a product or service that meets their needs refers to the term a. value b. cost c. price d. proposition
the benefits buyers from a product or service that meets their needs refers to the term
a. value
b. cost
c. price
d. proposition
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
