The best corporate leaders make it a priority to communicate effectively as they navigate this hyper-connected, unforgiving Twitter era. They realize that every word and deed is vulnerable to public scrutiny and intense criticism. Yet many senior leadership circles still tend to shun the field of communications, considering it too 'soft'. In this opinion piece, communications expert Walter G. Montgomery explains the steps executives must take to ensure their organizations survive and thrive by using best-of-class practices. Montgomery, an advisory partner at Finsbury, is the retired CEO and co-founder of its predecessor firm, Robinson Lerer and Montgomery