The best generic competitive strategy for a company to employ is one that $\_\_\_\_\_\_\_\_\_.$

Question options:

looks to differentiate their product from rivals with superior attributes that attract a broad number of buyers

concentrates on value$-$conscious buyers and outcompetes rivals by offering products at attractive prices

seeks to underprice rivals on comparable products that attract a broad number of buyers

is well matched to a company's internal situation: with an appropriate set of resources, know$-$how, and competitive capabilities; and difficult for rivals to match