The best persuasive messages are closely connected to your audience's existing desires and interests.

Most persuasive messages use the direct approach.

Most persuasive messages include only emotional appeals.

In a persuasive message, the section that builds interest urges readers to take the action you suggest.

In a persuasive request for action, close with a request for some specific action.

A persuasive claim shou Vinclude a complete and specific review of the facts and a confident and positive this.

Sales messages are usually sent by nonprofit organizations persuading readers to donate money or time.

Benefits are the most attractive features of an idea or product.

In many states, sales letters are considered binding contracts.

Effective sales letters never mention nrice.