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The best segmentation approach is the one that: maximizes the opportunity for future profit and ROI. recognizes similarities of needs of potential buyers within a

The best segmentation approach is the one that:

maximizes the opportunity for future profit and ROI.

recognizes similarities of needs of potential buyers within a segment.

is simplest and least costly in assigning potential buyers to segments.

recognizes different needs of buyers among different segments.

makes it easiest to reach the segment.

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