The Big bang Theory was a popular show that ran for 12 seasons and over 270 episodes. The viewership at the last season was, on average, over 18 million viewers per episode. For the last seven seasons, it was among the top-3 most watched shows in American television. By all measures, this was a very successful television show that ended with great audience and viewership. 

Using the value creation and value capture framework, discuss the profitability of the show to its producers. Would the costs grow as the series become more successful?