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The bike shop owner wants to figure out the best groups of people for advertising the bike shop. The bike shop owner wants to sell
The bike shop owner wants to figure out the best groups of people for advertising the bike shop. The bike shop owner wants to sell bikes, so we will focus on the variable Purchased Bike, with values Yes or No. Make pie charts of the different categorical variables, and use the Group By option in StatCrunch to group by the variable Purchased Bike. In StatCrunch, you will select Graph -> Pie Chart -> With Data. Here is an example of how to set up the calculation for the variable Marital Status: After you click Compute, arrow right for the pie charts corresponding with "Yes" for the variable Purchased Bike. Make new pie charts checking through the different categorical variables in the dataset. Which categorical values are common for people who will purchase a bike? Recommend at least two categorical values for the bike shop owner to target for advertising
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