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The BMWFilms campaign appears to have been economically efficient compared to the costs of a prime-time TV commercial at 13 cents per viewer because of
The BMWFilms campaign appears to have been economically efficient compared to the costs of a prime-time TV commercial at 13 cents per viewer because of the targeting and the viewers choosing to click on the films. The data is: $15 million/6 million viewers=$2.50 per viewer True False
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Macroeconomics
Authors: Charles I. Jones
4th Edition
393603767, 393603768, 9780393616125 , 978-0393603767
