The board of directors of a UK based company have decided to expand internationally by moving the manufacturing facilities to India as labour is considerably cheaper. Social issues are very different in India than in the UK. They have identified this strategy will expose them to cultural risk.

Which quadrant of a risk map are the directors of this company likely to place this risk in?

A. High likelihood, low impact

B. High likelihood, high impact

C. Low likelihood, low impact

D. Low likelihood, high impact