The Board of Petrified Inc was approached by Kendon and Kennot, Petrified' 2nd and 3rd largest shareholders, both cash rich, demanding an increase in the number of shares they each had in the company. Their intention was to increase their share of Petrified stocks. Sir Kensington, the Board Chair and largest shareholder, recommended a bonus issue, but they laughed and rejected his proposal, saying he was just trying to be sly. Kensington is currently facing a major personal financial crisis and cannot afford to acquire any additional shares.

Why did Kendon and Kennot reject Kensington's bonus issue proposal?