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The Boardroom Collective IIZross sector marketing report Background Briey describe the storyr behind this project. III'.I|:I]ectlv'es What are the business objectives for this project? The

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The Boardroom Collective IIZross sector marketing report Background Briey describe the storyr behind this project. III'.I|:I]ectlv'es What are the business objectives for this project? The convergent environment What are the business processes, roles etc in the convergent environment? Who is the customer and what is their role? to Apply marketing communication acmss a convergent v3 Industry 2021 Page 12

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