the book's name is Understanding Business thirteen edition

William g. Nickels James M. McHugh Susan M. McHugh

from Chapter 13: Marketing Overview, that marketing is about the 4Ps (Product, Place, Price, and Promotion). Chapter 14 about product and price. Chapter 15 is about Place or distribution/retailFinally 16 is about Promotions or advertising type marketing.

Again, site a topic from these chapters that stands out in your mindThen discuss how this information will help you in business or as a consumer in the real world. Finally, explain why this topic is highlighted in the text.