The Boston Beer Company,known for its Samuel Adams brand, is the largest craft brewery in the United States. It competes within the premium beer industry, which includes craft beer and premium imported beers like Heineken and Corona. Although the beer industry has been on a decline, the premium beer industry had seen a small amount of growth, and the craft beer industry had seen a surge in popularity.

1. What internal assets (tangible resources, intangible resources, and organizational capabilities) does Boston Beer have that may help it deal with its challenges?

• Tangible resources (10 points):

• Intangible resources (10 points):

• Organizational capabilities (10 points):