Question
The Boston Consulting Group (BCG) Growth-Share Matrix provides a simple method to illustrate a corporation's portfolio of investments. (a) Describe in detail how the BCG
The Boston Consulting Group (BCG) Growth-Share Matrix provides a simple method to illustrate a corporation's portfolio of investments.
(a) Describe in detail how the BCG Growth-Share Matrix assists companies in developing a balance in their portfolio of investments.
(b) Discuss five criticisms of the BCG matrix.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
