Question
The brand is one of the most important focal points when designing and implementing integrated marketing communications. Imagine you are a manager and you want
The brand is one of the most important focal points when designing and implementing integrated marketing communications. Imagine you are a manager and you want to a brand. What are the features that you have to consider for the interface between a company and its customers?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
