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The brand name Burt's Bees is used for a variety of products, including hand and face cream, lip balms, body wash, and makeup. This is

The brand name "Burt's Bees" is used for a variety of products, including hand and face cream, lip balms, body wash, and makeup. This is an example of a strategy.

Multiple Choice

family branding

national or store branding

-

branding

licensing

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