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The BrandAsset Valuator (BAV) measures brand equity. a. Please explain the 4 dimensions of the BAV on an example brand you create. b. Also, explain

The BrandAsset Valuator (BAV) measures brand equity.

a. Please explain the 4 dimensions of the BAV on an example brand you create.

b. Also, explain how the four dimensions vary as the brand moves from being a new brand until it reaches its demise (Use an example).

Brand Management Question

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