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The Budweiser ad featuring the dog and Clydesdales that we watched in class highlights this persuasion tool. Authority Scarcity Likability Reciprocity
The Budweiser ad featuring the dog and Clydesdales that we watched in class highlights this persuasion tool.
Authority
Scarcity
Likability
Reciprocity
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Statistics For Business And Economics
Authors: James T. McClave, P. George Benson, Terry Sincich
13th Edition
134506596, 978-0134506593
