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The bullwhip effect is a global phenomenon that refers to . . . a . When inventories exhibit wild swings up and down because of
The "bullwhip effect" is a global phenomenon that refers to
a
When inventories exhibit wild swings up and down because of order amplification. This is due to poor visibility of customer demand along the supply chain.
b
When customers are forced to return merchandise due to errors in order taking.
c
Suppliers are physically beaten and charged fees for errors in order fulfillment.
d
Suppliers shrink inventories to save on expenses and are caught short.
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