The business cycle is composed of three phases: prosperity, depression, and recovery.

Question 25 options:

	True
	False

Which of the following is an example of affinity marketing?

Question 27 options:

A)	a University of Iowa branded credit card

B)	Hallmark's Gold Crown Card

C)	a Blockbuster Rewards video card

D)	United Airlines Mileage Plus

Charles C. Parlin organized the nation's first commercial research department at Curtis Publishing Company, publisher of The Saturday Evening Post. His first research was based on counting the Campbell's Soup cans in Philadelphia garbage.

Question 29 options:

	True
	False

One of Engel's laws states that as family income rises, the percentage spent on housing and household operations declines.

Question 30 options:

	True
	False