The Business Plan (30%) (2000 - 3000 ) world about Anker technology

Question:

Prepare a business plan of a new venture / product / service of the business model canvas and report which you developed in the first part of the coursework.

1. Based on the NEW ENTERPRISE proposed in the business model canvas, you are required to perform a thorough industrial analysis and then proceed with the write-up of the business plan (core part).
2. All external sources must be referenced properly and full references must be incorporated at the end of the write-up.

(Total marks: 100)

The total marks for this assignment is 100% but it carries 30% of overall assessment for this module.

Appendix 2: Marking Criteria for Business Plan (30%)

No.	Assessment Criteria	Weightings	Marks Allotted by Lecturer
1	Introductory Page A. Name and address of business B. Name(s) and address(es) of principal(s) C. Nature of business D. Objectives, Mission and Vision	5%
2	Executive Summary one page summarizing the complete business plan	10%
3	Company Summary A. Company Ownership	5%
4	Product and Services A. Products and Service Description B. Competitive Comparison	20%
5	Industry & Market Analysis Summary A. Future outlook and trends B. Analysis of Competitors C. Market segmentation D. Industry and market forecasts	20%
6	Marketing Plan A. Pricing B. Distribution C. Promotion D. Product forecasts E. Controls	20%
7	Organizational Plan A. Form of ownership B. Identification of partners or principal shareholders C. Management team background D. Roles and responsibilities of members of organization	20%
	Total	100%
		30%