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The buyer decision process consists of five stages. Which of the following is NOT one of these stages? information search need recognition postpurchase behavior purchase
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
information search
need recognition
postpurchase behavior
purchase decision
conspicuous consumption
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Operations Management For Competitive Advantage
Authors: Richard B. Chase, F. Robert Jacobs
11th Edition
72983906, 71115528, 9780071115520, 978-0072983913
