The calls from the CEO and CFO for immediate analytics of the marketing data for presentation to the board at the next meeting to include: Detailing Each Problem and Identify Consequences; Determine Possible Solution for Ethical Problems and Determine Effectiveness; Resolving Ethical Issues Using the IMA's Statement of Ethical Professional Practice; Explain the correlation between ethical standards and making the right decisions, and Develop a Plan to Prevent the Future Occurrence of the Issue.