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the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director for
the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director for the college had other ideas; she favored a social media campaign consisting of tweets and Facebook postings. "This is the most ridiculous thing I ever heard of he whined to the dean. The communications director's market research revealed the following:
Medium Exposure Cost
Newspaper N$
Radio R$
Twitter T$
Facebook F$
The advertising budget is $ but there is no requirement that all the money be spent. The newspaper has only four issues before the end of the semester, but the radio is a operation and has two dozen second slots available. Facebook postings must be alternated with the rest of the mindless drivel posted on the college page; thus there is space for only three postings before the end of the semester. Twitter is complicated by the character requirement. The communications director feels she needs five tweets to convey a single message about tours and semesters abroad, so for one message, the cost would be $ for each of the five components of the single ad Due to thumb fatigue, she feels that she has only characters left in her thumbs before the end of the semester. A side note During the intersession period, she plans to embark on a strict regimen of thumb yoga to prepare for the coming semester. Which of these is an appropriate constraint for this scenario?
None of the above
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