The Carib Brewery Limited wants to add a new product line by 2022 to its portfolio of drinks (Lagers andMalts). They have approached your marketing firm "Right Start Ageney" to assist with conceptualizing anew product and to walk it through the eight (8) steps of the New Product Development process. Carib Brewery wants to launch the new line within the Turks and Caicos first then branch out to the rest of the Region. Instructions: 1.Generate THREE (3) ideas of a new. beverage/product to pitch to the Carib Brewery's management team. (6 marks)

2. Using the new-product screening framework R-W-W, determine which of the three ideas is the best to proceed with for Carib Brewery. (11 marks) 3. Develop a written concept of the chosen beverage/product. (8 marks) 4. Determine how the company should segment the TCI populous. (3 marks)

5. Determine and justify the segments that the company should target. (5 marks)

6. Identify and discuss the target strategy that would best suit the selected segments. (7 marks)

7.Identify and discuss the relationship and/or impact that THREE (3) key micro-environmental forces can have on the successful launch of beverage/product. (15 marks)

8. Identify and discuss TWO (2) key macro-environment forces that can affect the successful launch of beverage/product. (10 marks)