The case brief in which you advise the owner of Prune concerning how to preserve her brand equity and remain afloat during a pandemic closure by altering her product mix, matching available resources with distinctive competencies to explore new opportunities under a challenging set of conditions. Please answer should be an executive summary style and Just one-page

Link to the case study:https://www.nytimes.com/2020/04/23/magazine/closing-prune-restaurant-covid.html

1. How would you characterize Prune's brand? Is Prune a restaurant or is Prune a genius chef with a cult following?
2. Conduct a SWOT analysis.
3. Generate some alternative opportunities.
4. Briefly assess each alternative.
5. Recommend and justify a course of action, including a rough estimation of costs and expected

returns.

Hint: Think outside the lunch box. What can a highly creative, skilled chef do with a space, a heat source, pots, refrigeration, and ingredients other than prepare food?