The case describes local initiatives used by Dunkin' Donuts to try to build customer loyalty. Which of the macro strategies to build sustainable competitive advantage is Dunkin' Donuts pursuing?

Multiple Choice

customer excellence

product excellence

Location Partipating?", USA Today, April $16,2019$

inkindonuts$\_$ch$/$blog$/$blog$\_$custom$-20190204\_6741988,$ based on research performed by Brand Keys, a "brand engagement and customer