The case: Flood It! Analysis: You have been hired as a digital marketing analyst for Flood It!. Please get familiar with your employer by exploring their mobile app, Android and iOS. Flood It! is a real puzzle game in which you have to flood the whole game board with one color in fewer than the allowed steps. Flood It! has Google Analytics 4 implemented. The mobile app data is flowing to the Google Analytics 4 demo project. The data available is typical of what you might see for a gaming app with in-app purchases.

a) .Gain access to a Google Analytics 4 demo account for Flood It!. Instructions for accessing this demo account are available from Google. Make sure when you access the demo account you navigate to the Property GA4 - Flood-It! (see images below).

b) Your manager is interested in the mobile app performance for Flood It!. When you open the Google Analytics 4 analytics dashboard, make sure you adjust the date filter in the upper right-hand corner as appropriate. The default in the system is todays date. It is important to change it as required. Your manager has asked you to answer the following questions using data from the Google Analytics 4 demo account.

1. How many new users (in thousands) did the Flood It! mobile app have in October 2023? In October 2022?

2. How many new users were acquired through CPC (cost per click) in October 2023? In October 2022?

3. How many returning users (in thousands) did the Flood It! mobile app have in October 2023? In October 2022?

4. In minutes and seconds, what was the average engagement time in October 2023? In October 2022?

5. Which event name had the highest count in October 2023? In October 2022?

6. What was the total revenue in October 2023? In October 2022?

7. What was the average revenue per paying user in October 2023? In October 2022?

8. Flood It! uses first opens as a proxy for app installs. What was the first open event count in October 2023? In October 2022?

9. Flood It! uses an audience called Crashing Users to track users that experienced an app crash. How many Crashing Users were there in October 2023? In October 2022?

10. Your boss would like you to finally analyze the report snapshot results for the whole of 2022. Write a short paragraph with your analysis.

11. Write a paragraph summarizing your findings and their implications for Flood it!