The case for this assignment is The Rise and Demise of Airbus A$360($Case $1)$ pages C$-13$ to C$-25.$

Do an Industrial Environment Analysis of the company$$s industry based on Porters $5$ forces:

Porter$$s $$five forces of competition$$

Intensity of rivalry $$ INFLUENCED BY:

Threat of new entrants or barriers to entry$/$exit

Bargaining power of suppliers

Bargaining power of buyers

Threat of Product Substitutes $$ switching costs

Competitive Environment Analysis

Who are Airbus$$s direct competitors?

What are the key success factors needed to compete in this industry?

On what basis do customers choose in this industry?

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