The case revolves around Gogo Nigeria Limited $($GNL$),$ a once successful marketing services company facing challenges related to unethical practices, particularly the giving of $"$PR$"($gifts or cash$)$ to clients. Mr$.$ Julius Pepper, the newly appointed Managing Director, is tasked with transforming the company's culture, instilling values of integrity and professionalism, and devising a new competitive strategy.

Founded in the early $1990$s$,$ GNL initially thrived by providing below$-$the$-$line marketing support services to multinational and medium$-$sized companies. However, the company's reliance on PR practices became a critical issue. The narrative highlights the growth and success GNL achieved, especially through a significant account with Toba Incorporated. Toba's success was attributed to GNL$\text{'}$s innovative marketing campaigns and strategies.

The turning point occurs when a change in Toba's management leads to the loss of GNL$\text{'}$s lucrative account, exposing internal issues. Mr$.$ Kenny, the former MD$,$ resisted the pressure to engage in PR$,$ leading to his resignation. Subsequent leadership, including Mr$.$ Ige, succumbed to the demands for gratification, compromising the company's profitability and ethical standards.

The narrative underscores the challenges faced by Mr$.$ Pepper upon his appointment to oversee the company's restructuring. Local managers resist the changes, and a major project is marred by missing products, prompting the client to demand a refund. Investigations reveal illicit activities by account managers.

Mr$.$ Pepper is now confronted with the task of turning GNL into a $"$no gratification" company, fostering an ethical organizational culture, and ensuring business continuity. The case concludes with Mr$.$ Pepper contemplating how to navigate the delicate situation with a potential new client, S&S Plc$,$ known for seeking gratification.

Key Issues:

Ethical Practices: The case highlights the pervasive use of PR practices in the Nigerian business environment and the detrimental impact on organizational ethics and integrity.

Leadership Challenges: The narrative explores the leadership challenges faced by Mr$.$ Pepper in transforming the company and overcoming resistance from existing management.

Client Relationships: The issue of gratification in client relationships poses a challenge for Mr$.$ Pepper, especially when dealing with potential clients known for such practices.

Internal Corruption: The internal investigation reveals corruption among account managers, affecting the company's reputation and client relationships.

Restructuring: The need for restructuring becomes evident to address both ethical concerns and internal corruption, presenting a complex task for the new leadership.

The case prompts a comprehensive analysis of the company's history, challenges, and potential future scenarios. Mr$.$ Pepper's leadership and decision$-$making will play a crucial role in reshaping GNL$\text{'}$s culture and ensuring its long$-$term success.

Read and analyse the case in form of business ethics $($responsibilities towards soceity$)$