The catastrophic fires of the last few growing seasons on the West Coast have turned what was once a joyful, joyful-if-adrenaline-fueled annual ritual of harvest and winemaking into a period of fear and anxiety. As a matter of survival, West Coast wineries have had to innovate, turning grapes that might have been destined for one sort of wine into a completely different one. After devastating fires in 2020, Tracey Rogers Brandt, the Donkey & Goat winemaker, spent months preparing a Plan B for her wines if fires occurred again in 2021. When smoke and ash settle on red grapes, the skins, which provide color and structure to the wine, must be discarded. With such a deficit of grapes, she had to improvise to make enough wine to pay her bills. How does this summary fit into Structure Conduct Performance or Marco?