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The CDK Digital Marketing is a short case that focuses on how channel conflicts can arise and be resolved. This case was in 2014 and
The CDK Digital Marketing is a short case that focuses on how channel conflicts can arise and be resolved.
This case was in 2014 and a lot has changed since then in the automotive industry as well as in the realm of business analytics. With that in mind, what is the extent to which you would expect a similar conflict to arise between GM (or any automotive company) and its dealers?
answer should be in an essay format and in details.
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