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The CEO at the Giant Corporation wants the company to run a series of television commercials over the course of the year to highlight the
The CEO at the Giant Corporation wants the company to run a series of television commercials over the course of the year to highlight the companys updated product line. Her marketing director likes the idea but wants to ensure that the CEO understands the potential drawbacks to running the commercials. Which of the following best represents a consideration that the director should share?
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