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The CEO for Rowling Industries supports assessing trends in the general environment of the firm and believes that is all that is necessary. Jessica, Rowling's
The CEO for Rowling Industries supports assessing trends in the general environment of the firm and believes that is all that is necessary. Jessica, Rowling's corporate strategist, however, explains that _____ is more important than just accurately assessing the trends. commercializing forecasting tools accessing all potential forecasting methods accurately interpreting trends aligning scanning for volatile environments with other firms in stable environments
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