The CEO has assigned you to plan integrated marketing communications for Toyota's new product introduction. Review the data, decisions, and strategies in your marketing plan before you answer the following three questions.

What communications objectives are appropriate for Toyota's initial campaign?

How can Toyota use personal communications channels to influence its target audience?

Which communication tools would you recommend using after Toyota's initial product has been in the market for six months? Why?

Confirm that your marketing communications plans make sense in light of Toyota's overall marketing efforts. Summarize your thoughts in this mini project work